Wednesday, February 28, 2024

Medical Tourism Market Opportunities: Expanding Market Reach

 


The medical tourism industry provides patients with access to cost-effective healthcare services to foreign destinations with world-class medical treatment. Healthcare services including organ transplant, orthopedic surgeries, cardiology, dental care, cosmetic surgery and fertility treatments are widely available in various parts of Asia, Latin America, Eastern Europe and Africa. Factors such as long waiting times for non-emergency procedures in developed countries, lack of health insurance and greater affordability have been driving the growth of medical travel.


The Global medical tourism market is estimated to be valued at US$ 32,733.7 Mn in 2024 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030.

Countries such as India, Thailand, Mexico and Turkey have emerged as major destinations for medical tourism due to availability of joint replacement and cardiac surgery at nearly one-tenth of the cost in the United States or Western Europe. The treatments are carried out by highly qualified surgeons while still maintaining high healthcare standards and outcomes comparable to their home country. This allows patients to save thousands of dollars in medical costs.

Key Takeaways

Key players operating in the medical tourism market are Asian Heart Association, Apollo Hospitals Enterprise Ltd., Prince Court Medical Centre, Gleneagles Hospitals, Min-Sheng General Hospital, Raffles Medical Group, Bangkok Hospital, Fortis Healthcare Ltd., Anadolu Medical Centre and Wooridul Spine Hospital. These companies provide multi-disciplinary healthcare services while promoting their facilities through global networks of patient brokers and agents.

Key opportunities in the market include developing world-class healthcare infrastructure to attract more international patients, training local nurses and support staff to international standards and collaborating with global insurance companies and medical brokers. Countries are offering visa reforms, travel packages and ease of travel to boost medical visitor inflows.

The major players are exploring opportunities in developing regions through partnerships, acquisitions and clinical collaborations. Hospital chains are opening international patient centers and branches overseas to promote global brands. Governments provide funding and relax regulations to encourage private sector participation and investments. This will support global expansion strategies of key healthcare providers.

Market drivers - Rapidly rising healthcare costs in Western nations coupled with the global recession have pushed patients to seek high quality but low cost alternatives abroad. Additionally, growing demand for elective procedures like cosmetic, fertility and wellness treatments is a key driver.

Market restraints - Medical risks associated with overseas treatment and lack of familial support systems are key concerns. Lingual and cultural barriers as well as lack of information on foreign facilities and doctors also discourage some patients. Additionally, stringent regulations and inspections of foreign hospitals are required to maintain standards.


Segment Analysis

The inbound medical tourism sub-segment dominates the medical tourism market currently. This is because people from various countries travel to other nations for medical treatments that are unavailable or expensive in their home countries. Medical treatments such as cardiac, orthopaedic, dental, and cosmetic surgeries are highly sought after by medical tourists. Outbound medical tourism, though growing, is still smaller as availability and affordability of treatments in home countries discourage people from travelling abroad for healthcare.

Global Analysis

The Asia Pacific region holds the largest share in the global medical tourism market currently. This is attributed to nations such as India, Thailand, Singapore, and Korea being well known destinations for medical tourists. Countries in this region offer high quality treatments at significantly lower costs compared to Western nations. Besides affordable yet advanced treatment options, these countries also have state of the art healthcare facilities and JCI accredited doctors. The APAC medical tourism market is expected to grow the fastest during the forecast period as well owing to further infrastructure and technology advancements in the healthcare sector of emerging economies. North America and Europe will continue to be among the dominating source markets generating largest number of outgoing medical tourists globally.

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