Over the past decade, medical aesthetics and non-surgical cosmetic procedures have seen tremendous growth in popularity. Gone are the days when surgical options like facelifts or breast augmentation were the only ways for people to alter their appearance. Today, there are a wide variety of FDA-approved treatments that can help smooth wrinkles, plump lips, diminish under-eye bags and more—all without going under the knife.
The rise of minimally-invasive procedures can be attributed to several factors. For one, the techniques have become more advanced, targeting specific concerns and producing natural-looking results. Treatments are also less painful and have shorter downtimes than plastic surgery. This allows patients to return to regular activities sooner. Perhaps most importantly, medical aesthetics offer cosmetic enhancement at a more affordable price point than full surgeries.Non-Surgical Facial Rejuvenation Options are Top Sellers
When it comes to non-surgical procedures, treatments that target the face are dominating the medical aesthetics industry. Some of the most popular include:
- Botox: As the most widely used cosmetic procedure in the world, Botox injections temporarily paralyze muscles to reduce the appearance of frown lines, forehead wrinkles and crow's feet. Over 37 million Botox treatments are performed annually worldwide.
- Dermal fillers: Hyaluronic acid-based fillers like Juvederm and Restylane are injected to plump wrinkles, nasolabial folds and thin lips. They last 6-18 months on average.
- Chemical peels: Medium-depth peels using alphahydroxy acids or trichloroacetic acid help exfoliate dead skin cells and stimulate collagen production for smoother skin.
- Laser skin resurfacing: CO2 lasers, photo facials and microneedling radiofrequency treatments tighten pores and improve texture, tone and scars. Some are effective for pigmentation issues too.
Other Popular Non-Invasive Body Enhancements
While the face benefits most from minimally-invasive procedures, several are FDA-approved to reshape and enhance other areas:
- CoolSculpting/fat freezing: Using controlled cooling, this nonsurgical technique selectively destroys fat cells under the chin, abdomen, flanks, back and bra/bra bulge areas.
- Ultherapy: A type of ultrasound treatment that tightens skin on the neck, chin, brow and chest by stimulating collagen production deep below surface.
- Cellulite reduction treatments: Devices like CoolMini and truSculpt use electromagnetic or mechanical energy to smooth dimpled areas on the buttocks and thighs.
- Platelet-rich plasma (PRP) therapy: The patient's own plasma, rich in growth factors, is injected into areas like the penis, breasts or hair follicles to promote tissue regeneration.
Rising Interest from Younger Consumers
It may come as a surprise to know that medical aesthetics are increasingly popular among younger demographics too. Many in their 20s and 30s want to delay signs of aging or correct perceived flaws before they worsen. Gen Z and Millennials feel less stigma around cosmetic enhancements as beauty standards continue broadening.
Aesthetic physicians are seeing more 20-somethings inquiring about treatments like Botox for mild forehead lines or dermal fillers to plump thin lips. Non-surgical body contouring is also in demand from this age group. Younger patients recognize they can maintain a more youthful appearance and keep pace with changing beauty ideals via minimally-invasive routes versus surgery.
The medical aesthetics field has evolved to meet the needs of diverse groups. As technology and formulations improve, demand will likely sustain its rapid rise nationwide. Procedures allow attainment of desired looks in less time, with less cost and downtime than before. This ongoing accessibility and customization keep the non-surgical enhancement market flourishing and continue attracting new demographics.
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